Every publisher runs a stack. Almost nobody can see the whole thing at once. The Media Technology Database breaks the audience stack into 65 distinct capabilities across six categories—so you can name what you run, spot what you're missing, and see how it compares to your peers.
Six categories, from the plumbing under your audience data to the systems that monetize it.
How publishers collect, unify, and govern audience data—from anonymous events through known-user profiles, with the storage, movement, and consent plumbing that makes it durable.
Understanding who your audience is and how they behave—behavioral analytics, surveys, segmentation, and AI-generated insights about content and reader intent.
Real-time personalization and on-page/app decisioning—what each visitor sees, when they see it, and what action you ask them to take.
How you reach audiences across channels—email, push, chat, video, and the marketing-automation logic that orchestrates it.
Subscriptions, paywalls, commerce, programmatic advertising, and fulfillment.
General-purpose business infrastructure not specific to the publishing stack.
See how your tech stack stacks up against your peers.
We walk your stack category by category—Email, Analytics, Ad Tech, CDP, and the rest.
Your stack goes up against the database's picture of what publishers in your industry actually run.
You get a read on how your stack compares to your peers—what's common, what's a gap.
Takes about 15 minutes of your time.
You can't fix an audience stack you can't see.
Most audience-development problems don't show up as a bad tool. They show up as a gap between tools—a capability nobody owns, or three vendors quietly doing the same job. Naming all 65 capabilities is the fastest way to make those gaps visible.
That's the same discipline behind our fixed-price assessment, which maps your audience-development strategy across 42 areas and hands back a prioritized effort/impact matrix. The database is the map; the assessment is what to do about it.
Get in touch and we'll map your stack against the database—or against the full 42-area assessment if you want the whole picture.
Heads up: the Media Technology Database is a work in progress and may contain inaccurate or incomplete information.