Paperbak Labs 2.0

Paperbak 2.0: Driving AI Success.

Paperbak 2.0: Driving AI Success.

Consulting & SaaS expertise.

Consulting & SaaS expertise.

We Help Your Company Adopt AI

We Help Your Company Adopt AI

We Help Your Company Adopt AI

Let me guess: You've created an AI Slack channel and an AI steering committee but your organization is stuck there? Our 3-step AI Transformation engagement will help your company unlock efficiency and revenue with AI adoption.

We Also Make Great Software

We Also Make Great Software

We Also Make Great Software

Intent Refinery helps publishers make more money with their content. UTM Builder helps marketing teams keep UTM codes straight.

Hey there, I'm Joel Hughes!


Most know me professionally as an experienced B2B media tech exec & entrepreneur.


I'm a builder at heart, applying software and AI tools to help publishers and marketers every day. I'm currently offering AI Transformation consulting and software for media brands.


Here are companies I've worked for or with over the years:


Scranton Gillette Communications, Farm Journal, SGC Horizon, CFE Media Group, Endeavor Media, Omeda, Credspark, EnsembleIQ, Lebhar-Friedman, Edgell Communications, Northstar Travel Group, Arkaea Media, Equine Network, Active Interest Media, Vance Publishing, Cloudbakers, Reilly Communications, Rogers Media

Folio: Top 100 recipient and recognized authority on audience, data, and digital strategy.

Ready to accelerate your business?

Ready to accelerate your business?

Give us a holler.

Give us a holler.

Give us a holler.